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Research in International Marketing (Rle International Business)

by Peter W Turnbull
Save 35% Save 35%
Current price ₹4,068.00
Original price ₹6,257.00
Original price ₹6,257.00
Original price ₹6,257.00
(-35%)
₹4,068.00
Current price ₹4,068.00

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Book cover type: Paperback
  • ISBN13: 9781138007949
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 392
  • Original Price: GBP 48.99
  • Language: English
  • Edition: N/A
  • Item Weight: 590 grams
  • BISAC Subject(s): General and International / General

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

Peter W. Turnbull (Edited by), Stanley Paliwoda (Edited by)

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