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Strategic Pharmaceutical Marketing Management in Growth Markets by Mithun Nandy

Strategic Pharmaceutical Marketing Management in Growth Markets

by Mithun Nandy
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Rs. 1,295.00
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Book cover type: Hardcover
  • ISBN13: 9781032669304
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Taylor & Francis Group
  • Publisher Imprint: Rout India
  • Publication Date:
  • Pages: 288
  • Original Price: INR 1295.0
  • Language: English
  • Edition: South Asia Edition
  • Item Weight: 690 grams

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals.