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Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults

by Michael L. Hilt
Save 35% Save 35%
Current price ₹9,961.00
Original price ₹15,324.00
Original price ₹15,324.00
Original price ₹15,324.00
(-35%)
₹9,961.00
Current price ₹9,961.00

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Book cover type: Hardcover
  • ISBN13: 9780415837132
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 138
  • Original Price: GBP 120.0
  • Language: English
  • Edition: N/A
  • Item Weight: 359 grams
  • BISAC Subject(s): Television / General, General, and Media Studies

This concise survey investigates the television general managers' and news directors' attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer's status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.

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