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The Magic of Fashion: Ritual, Commodity, Glamour by Brian Moeran

The Magic of Fashion: Ritual, Commodity, Glamour

by Brian Moeran
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Book cover type: Hardcover
  • ISBN13: 9781629583723
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 262
  • Original Price: GBP 155.0
  • Language: English
  • Edition: N/A
  • Item Weight: 567 grams
  • BISAC Subject(s): Anthropology / Cultural & Social, Industries / Fashion & Textile Industry, and Beauty & Grooming / General

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School. He has conducted decades of research on creative industries--including advertising, art marketing, ceramics, fashion, incense, and publishing--mainly in Japan. He is founding editor of the Open Access Journal of Business Anthropology and author or editor of 20 books, including A Japanese Advertising Agency (University of Hawai'i Press, 1996), The Business of Ethnography (Berg, 2005); Negotiating Values in the Creative Industries (Cambridge University Press, 2011), and The Business of Creativity: Toward an Anthropology of Worth (Left Coast Press, 2013).

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