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The Management of International Tourism (Rle Tourism) by Stephen Witt

The Management of International Tourism (Rle Tourism)

by Stephen Witt
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Book cover type: Paperback
  • ISBN13: 9781138007666
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 224
  • Original Price: GBP 48.99
  • Language: English
  • Edition: N/A
  • Item Weight: 409 grams
  • BISAC Subject(s): General and Industries / General

International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

  • the impact of environmental issues on tourism management

  • tourism demand and forecasting

  • the key methods of operation of companies within the industry

  • the functional areas of marketing, finance, organization and staffing

  • research and innovation

  • corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

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