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1,000 Days in Shanghai: The Story of Volkswagen: The First Chinese-German Car Factory

by Martin Posth
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Current price ₹1,980.00
Original price ₹2,740.00
Original price ₹2,740.00
Original price ₹2,740.00
(-28%)
₹1,980.00
Current price ₹1,980.00

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Book cover type: Paperback
  • ISBN13: 9780470823880
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 195
  • Original Price: USD 27.95
  • Language: English
  • Edition: N/A
  • Item Weight: 350 grams
  • BISAC Subject(s): Industries / Automobile Industry and Corporate & Business History

From the Inside Flap
When Martin Posth was given the job to lead the first Chinese-German automobile factory, Shanghai Volkswagen, back in the 1980s, he had no idea what lay ahead of him: unclear political power structures, irritating entrepreneurial rules, an obscure mix of planned economy and business-driven requirements.

How can one gain a foothold in a completely alien world? How can you lead employees whose language you don't even understand? And above all, how can you win the trust of a Chinese partner that you are totally dependent on? This book shows you China like it really is: inviting and fractious, dynamic and backward, totally exhausting but incredibly exciting.

Martin Posth describes key scenes from the early days of the enterprise and shows what managers today can learn from them. A must-read for anyone looking to do business in China.

Martin Posth is a former member of the executive management board of Volkswagen AG and Audi AG.

In the mid-1980s, he built up Shanghai Volkswagen together with a team of pioneers. In the 1990s, he oversaw the Asia-Pacific business of the Volkswagen Group out of the regional headquarters in Hong Kong.

In June 1997, Posth was awarded the title of "Honorary Citizen of Shanghai."

Today, Posth serves as a member of the board of directors of various leading international companies and committees in Europe and Asia.

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