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Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

by Don Wright
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Current price ₹27,134.00
Original price ₹30,993.00
Original price ₹30,993.00
Original price ₹30,993.00
(-12%)
₹27,134.00
Current price ₹27,134.00

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Book cover type: Hardcover
  • ISBN13: 9780471522645
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 228
  • Original Price: GBP 245.0
  • Language: English
  • Edition: N/A
  • Item Weight: 459 grams
  • BISAC Subject(s): Banks & Banking and Finance / General

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Don Wright is the author of Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking, published by Wiley.

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