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Brief: Make a Bigger Impact by Saying Less by Joseph McCormack

Brief: Make a Bigger Impact by Saying Less

by Joseph McCormack
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Book cover type: Paperback
  • ISBN13: 9781394324323
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 240
  • Original Price: USD 17.95
  • Language: English
  • Edition: N/A
  • Item Weight: 313 grams
  • BISAC Subject(s): Motivational and Business Communication / Meetings & Presentations

From the Back Cover

What people are saying about brevity.

"I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don't need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time."
--Guy Kawasaki, author, publisher and entrepreneur

"You could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path."
--John Challenger, CEO, Challenger, Gray and Christmas

"We are entering an age of infobesity. Brief is your new weapon to cut through the clutter and stand out."
--Sam Horn, author of POP! and Eyebrow Test

"As a military leader, telling a story that's clear and concise helped me to thrive in a sometimes hostile media environment overseas. I'm convinced that following Joe's counsel and insights has made me a more effective and efficient leader."
--Lieutenant General William B. Caldwell, IV (ret.)

JOSEPH McCORMACK is the founder and managing director of The BRIEF Lab, an organization dedicated to teaching professionals, military leaders, and entrepreneurs how to think and communicate clearly. His clients include Bank of America, Harley-Davidson, Microsoft, Mastercard, eBay, and select military units and government agencies. He publishes a weekly podcast called Just Saying that helps people master the elusive skills of focus and brevity.

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