• ISBN13: 9780470876411
• Binding: Paperback
• Subject:
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: July 13, 2010
• Pages: 278
• Original Price: 28.0 GBP
• Language: English
• Edition: N/A
• Item Weight: 703 grams

<p><b>From the Back Cover</b><br><p><b>Business Model Generation</b> <i>is a practical, inspiring handbook for anyone striving to improve a business model -- or craft a new one.</i></p> <p><b>CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS</b> <i>Business Model Generation</i> will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model -- or analyze and renovate an old one. <p><b>CO-CREATED BY 470 STRATEGY PRACTITIONERS</b> <i>Business Model Generation</i> practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use. <p><b>DESIGNED FOR DOERS </b> <i>Business Model Generation</i> is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs -- and leaders of all organizations. <p>Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. <p><b>Business Model Generation</b> offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.</p>