• ISBN13: 9781118927090
• Binding: Paperback
• Subject: Communication, Mass Media and Journalism
• Publisher: Wiley
• Publisher Imprint: Wiley-Blac
• Publication Date: May 12, 2016
• Pages: 296
• Original Price: USD 44.95
• Language: English
• Edition: N/A
• Item Weight: 386 grams
• BISAC Subject(s): Research

About the Book Categorical Statistics for Communication Research presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

• Provides techniques for analyzing categorical data from a communication studies perspective
• Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
• Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
• Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides

Bryan E. Denham is Professor of Communication at Clemson University. An expert on logistic regression and log-linear modeling, he has published articles on teaching empirical research methods and applying categorical statistics to social data in outlets such as the Journal of Communication, Journalism & Mass Communication Quarterly, Journalism & Mass Communication Educator, and the Journal of Risk Research. He has taught empirical methods at both the graduate and undergraduate levels and has frequently served as a resource for both faculty and students in the use of categorical statistics from areas such as health, political, and science communication.