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Contemporary Business, 20th Edition by Louis E. Boone, David L. Kurtz, Daniel Pfaltzgraf (University of Toledo)

Contemporary Business, 20th Edition

by Louis E. Boone , David L. Kurtz , Daniel Pfaltzgraf (University of Toledo)
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Paperback: Paperback
  • ISBN13: 9781394274413
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 608
  • Original Price: USD 142.95
  • Language: English
  • Edition: N/A
  • Item Weight: 1210 grams
  • BISAC Subject(s): General

Student-friendly, engaging, and accessible, Contemporary Business, 20e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.

DAVID KURTZ and LOUIS (GENE) BOONE were longtime coauthors of many editions of this textbook. Kurtz is a former professor at the University of Arkansas and the author of many books and articles. Boone received his doctorate in marketing along with Kurtz and was late professor emeritus at the University of South Alabama in Mobile. Together, Kurtz and Boone produced more than 50 books and textbooks and collaborated on many other projects, as well as being involved in various entrepreneurial ventures. Their decades-long partnership ended with Gene's death in 2005, but Contemporary Business will always bear the mark of their work together.

DANIEL PFALTZGR AF At the confluence of business strategy, creativity, and innovation, is where you'll find Daniel, with an agile mind, curious disposition, and collaborative spirit. Teaching within the University of Toledo's Neff College of Business & Innovation, Daniel's courses span the disciplines of business: management, marketing, technology, and innovation.

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