Counterfeiting Exposed: Protecting Your Brand and Customers

Name: Counterfeiting Exposed: Protecting Your Brand and Customers
Brand: Wiley
SKU: 9780471269908
Price: 2436.0 INR
Availability: InStock

by David M. Hopkins

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ISBN13: 9780471269908
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: April 18, 2003
Pages: 336
Original Price: GBP 25.95
Language: English
Edition: N/A
Item Weight: 654 grams
BISAC Subject(s): International / General, Leadership, and Corporate Finance / General

About The Book

From the Back Cover
Praise for Counterfeiting EXPOSED

"This book is the bible on anticounterfeiting. It is everything a company or individual needs to enlighten and protect themselves from this ever-increasing crime."
-- Frank W. Abagnale
author of Catch Me If You Can and The Art of the Steal

"This book tells you absolutely everything you need to know about the trade in fakes and what to do about it -- and then adds a bit more. It is immensely detailed, thoroughly researched, and well set out. Above all, it is readable and the ideas and information flow in an appropriately structured way. My copy will get dog-eared very quickly."
--John Anderson
Chairman, The Global Anti-Counterfeiting Group

About The Author

DAVID M. HOPKINS is Director of International Business Programs in the Daniels College of Business at the University of Denver. He has worked as a business consultant in the public, private, and not-for-profit sectors and is particularly interested in the adverse effect which product counterfeiting has on global trade and investment, and the problems it presents for corporations trying to protect the value of their brands.
LEWIS T. KONTNIK is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter covering the issues, strategies, and technologies for counterfeiting prevention. With offices in Denver and London, Reconnaissance has organized more than a dozen anticounterfeiting conferences in the U.S., Europe, and Japan.
MARK T. TURNAGE is the CEO of Applied Optical Technologies PLC, one of the largest providers of anticounterfeiting technology to governments and companies worldwide. He is a regular speaker on anticounterfeiting technology for counterfeiting conventions and trade shows.

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