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Design Thinking: A Comprehensive Textbook by Shalini Rahul Tiwari, Rohit Rajendra Swarup

Design Thinking: A Comprehensive Textbook

by Shalini Rahul Tiwari, Rohit Rajendra Swarup
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Book cover type: Paperback
  • ISBN13: 9789357468640
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 340
  • Original Price: INR 825.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

As an aspiring business leader, you are required to think critically and creatively to find and solve complex problems or address possibilists so as to foster sustainable business growth. Your ability to think analytically as well as outside the box and delve into the perspectives of your stakeholders, especially your customers, is paramount. This book will empower you to master such skills. This textbook gives you a toolkit to navigate the complex world using design thinking by offering simple techniques that you can use to identify challenges and then transform those challenges into opportunities. You will learn to put observation and empathy at the core of your decision-making, ideating, and prototyping competencies, and test your solutions with real users. The book is packed with real-life case studies to showcase the power of design thinking in identifying, articulating, and solving diverse challenges. The book is replete with in-class and field-based activities to help you sharpen your problem-solving and decision-making skills by challenging assumptions and designing meaningful solutions. ·What Is Design Thinking, Really? ·Setting the Stage for Design Thinking in Management Education ·Establishing the Design Thinking Essentials ·The DT Process—Understanding the Environment ·Understanding the Stakeholders’ Perspective—Empathy ·Defining the Point of View—Problem Articulation ·Ideation ·Creating the Prototype ·Testing ·Reflection ·Execution ·The Conclusion

Shalini Rahul Tiwari is an Associate Professor in the area of Strategy, Innovation & Entrepreneurship at the Institute of Management Technology Ghaziabad. She is the President of the Institute Innovation Council (IIC), NISP Coordinator (National Innovation and Start-Up Policy) for the institute, and Faculty Mentor for the Entrepreneurship Cell (E-Cell). She teaches courses such as Strategic Management, Strategy Implementation, Strategy Simulations (Capsim, Marketplace, and EnParadigm), Entrepreneurship and Business Development in India, Strategies in Emerging Markets, and Design Thinking. Rohit Rajendra Swarup is the recipient of two National Awards—Shiksha Bharti Puraskar and Indian Leadership Award for Educational Excellence. He is the Chairman & Managing Director (CMD) of Explorra Education Pvt. Ltd., India’s premier digital media design education organization having numerous campuses in India and China. He is working with various state governments in India and China on projects related to education and innovation ecosystem creation in the areas of Management, Technology, and Design.

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