From the Inside Flap
How exactly can a company convert its intellectual property into the greatest amount of cash or other value over time? What is the best way to defend IP assets?
How can companies more effectively impact their future? What is the relationship between invention and innovation?
Completely revised and updated with the most current research on intellectual property and assets, "Edison in the Boardroom Revisited" highlights the winning strategies used by today's leading companies--including Philips, Nielsen, Procter & Gamble, DuPont, Visa, Samsung, Juniper Networks, and Proteus Biomedical--to maximize the value of their intellectual property.
Informed by the experience of the ICM Gathering--a group of global corporations that meets regularly to share insights and develop best practices on obtaining value from intellectual property--authors Suzanne Harrison and Patrick Sullivan reveal even more sharply and clearly how to create and extract ever more value from your intangibles, particularly in the face of the rapidly changing business and IP environments.
"Edison in the Boardroom Revisited" compiles a wealth of knowledge and success stories that illustrate how far businesses have come--and will go--in their ability to leverage and monetize their intellectual properties. With the explosion of the number and kinds of technology, in the future it will no longer be possible for global firms to own and control all of the IP necessary to maintain their competitive advantage. So how should companies think differently about how they generate and capture value from IP today and in the future?
SUZANNE S. HARRISON is a cofounder and Principal in Percipience LLC, a board-level advisory firm focused on intellectual property strategy and management, quantifying and mitigating IP risk, increasing IP value capture and focused innovation. She is also the convener of the ICM Gathering, a group of global companies that has been meeting since 1995 to define, create, and benchmark best practices around Intellectual Property Management (IPM) and other intangibles (I-stuff). An intellectual property expert testifying on both damages and IP management activities, she has written numerous articles and is coauthor of Einstein in the Boardroom, also published by Wiley.
Dr. PATRICK H. SULLIVAN is an expert on extracting value from intangibles. He has pioneered the development of methods and practices for analyzing, valuing and managing intangibles for business purposes. He has consulted with over 1,000 companies on issues related to value extraction and valuation. He is a court-approved expert on valuing intangibles and has pioneered the development of valuation methodologies specifically for intellectual property. He is a frequent speaker and has published several dozen articles on valuation and value extraction. His other books include Technology Licensing, Profiting from Intellectual Capital, Value-Driven Intellectual Capital, and Einstein in the Boardroom, all from Wiley.
