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Engagement Marketing: How Small Business Wins in a Socially Connected World by Gail F. Goodman

Engagement Marketing: How Small Business Wins in a Socially Connected World

by Gail F. Goodman
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Book cover type: Hardcover
  • ISBN13: 9781118101025
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 198
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 400 grams
  • BISAC Subject(s): Development / Business Development

From the Inside Flap

"If you're still scratching your head about how social media canhelp your small business, you've picked up the right book.Engagement Marketing shows you how to connect with existingcustomers and create new ones. The expert at small businessmarketing, Gail Goodman shaves the process down to three easy steps.A must for any growing small business."
-- W. Kenneth Yancey, Jr., CEO, SCORE

If you've shied away from social media because you just cannotsee how it benefits your small business, association, or nonprofit, Engagement Marketing will change your perspective. That's becauseGail F. Goodman, CEO of Constant Contact, "gets it." She knowsyou're pressed for time, on a budget, and just a little bitskeptical of the whole "social media thing."

You already know that word-of-mouth referrals are the lifebloodof your small business and that they ultimately lead to morebusiness. Engagement Marketing builds on this tried-and-truemarketing basic, only now Goodman shows you how to do it withreferrals that have become publicly visible thanks to socialmedia.

Whether you run a hotel, an accounting firm, or a museum, you'llfind lots of creative, cost-effective ways for reaching out to yourcustomers, members, or donors and encouraging them to spread thegood word about you online, where it's visible to their friends, families, colleagues--and the world.

About Gail F. Goodman

Gail is the CEO of Constant Contact, a leading provider of e-mail marketing, social media marketing, event marketing, local deals, and online survey tools for more than half a million small organizations. A small business expert and visionary, Gail has revolutionized the way small businesses and organizations can effectively and affordably build relationships with their customers, clients, and members. Through her work, she has learned a variety of lessons on how small businesses succeed in reaching and keeping customers--all of which she brings to bear in Engagement Marketing. In 2011, Gail was named one of Boston's top 30 innovators by The Boston Globe. She is a member of the Board of Trustees of the Massachusetts Technology Leadership Council, a member of the Board of Directors of SCORE, and Chairman of the Board at Constant Contact.

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