Fedex Delivers: How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition

Name: Fedex Delivers: How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition
Brand: Wiley
SKU: 9780471715795
Price: 2598.0 INR
Availability: InStock

by Madan Birla

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ISBN13: 9780471715795
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: August 12, 2013
Pages: 215
Original Price: GBP 27.99
Language: English
Edition: N/A
Item Weight: 545 grams
BISAC Subject(s): Corporate & Business History and Leadership

About The Book

From the Back Cover

By now, every business leader should know that innovation is the key to business success in the twenty-first century. You can't rest on your laurels, and you can't rely on what you did well yesterday to get you through tomorrow. But innovating isn't easy, and building a culture of constant innovation is even harder.

FedEx Delivers reveals the secrets of innovation from one of the world's most dominant, successful, and innovative companies. After spending more than two decades at FedEx--decades during which the company vaulted ahead of its competitors at an astounding rate--Madan Birla knows what it takes to innovate. Using his own long experience and firsthand accounts from top leaders at FedEx, Birla explains the leadership practices and support systems that put the company ahead of the pack.

FedEx Delivers not only reveals why constant innovation is essential to success, but also shows every business leader, including you, how to apply FedEx's renowned leadership practices to any organization. At its simplest, innovation depends on quality leadership. Without a leader who understands the importance of constant innovation and adaptation, an organization will lose momentum and drift along with the status quo. Here, Birla explains the leadership development strategies that FedEx uses to produce the kind of leaders who know how to nurture creativity and find new and better ways to serve customers.

In simple, step-by-step fashion, Birla offers an effective blueprint for building and sustaining an innovation culture that actively engages every employee--building creative thinking into the very heart of the business so that innovation becomes standard practice rather than lucky chance. Breaking innovation down to the three vital steps--the generation, acceptance, and implementation of new ideas--Birla offers unique insight and invaluable advice on building an organization that can adapt to any challenge and meet any goal.

Packed with true stories, real-world examples, cutting-edge practices, and expert advice on implementing new ideas and processes, FedEx Delivers is much more than a simple story of business success. A one-of-a-kind resource for any business leader in any business, FedEx Delivers shares effective, prescriptive practices that can lead any company to the forefront of its industry.

About The Author

MADAN BIRLA advises executives on how to unleash employee creativity and commitment to build a culture of innovation and performance. A veteran of FedEx for twenty-two years, he was a member of FedEx's Long Range Planning Committee, where he worked closely with CEO Fred Smith.

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