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Fictions of Business: Insights on Management from Great Literature by Robert a. Brawer

Fictions of Business: Insights on Management from Great Literature

by Robert a. Brawer
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Book cover type: Paperback
  • ISBN13: 9780471371687
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 248
  • Original Price: USD 33.0
  • Language: English
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Management

From the Back Cover
"If Willy Loman had had a better boss, his career might not have ended as badly. book examines the human problems encountered in business in works as diverse as The Canterbury Tales by Geoffrey Chaucer and Glengarry Glen Ross by David Mamet."
-Wall Street Journal

"Reading Brawer's book is like taking a stimulating crash course in literature and management."
- USA Today

" wide-ranging interpretations make for stimulating and enjoyable reading."
-Harvard Business Review

"Brawer...weaves fascinating patterns of interpretation and illumination..."
-Boston Book Review

"Once in a blue moon, a CEO book comes forth that is written in sparkling fashion, goes far beyond the normal CEO thought patterns, and yet tells what it's like to be a CEO. One of these rare books is Fictions of Business....Read the book. You'll be glad you did."
-Chief Executive

"For those who prefer to take inspiration from the classics, Fictions of Business...will fit the bill."
-Publishers Weekly

ROBERT A. BRAWER, PhD, served as CEO and President of Maidenform Worldwide, Inc. until 1995. During his 20 years at Maidenform, he held a variety of international marketing positions. Dr. Brawer holds a doctorate in English literature from the University of Chicago, and, prior to joining Maidenform, he taught English literature at the University of Wisconsin-Madison where he specialized in medieval studies. A well-known advocate of finding applications for the humanities in business management, he teaches a cross-disciplinary course on Fictions of Business at New York University.

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