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Found Money: Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business by Steve Wilkinghoff

Found Money: Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business

by Steve Wilkinghoff
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Book cover type: Hardcover
  • ISBN13: 9780470483350
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 198
  • Original Price: GBP 18.99
  • Language: English
  • Edition: N/A
  • Item Weight: 404 grams
  • BISAC Subject(s): Corporate Finance / General and Small Business

From the Inside Flap

IF YOU'RE A small business owner, you're working hard and trying to do the right things while hoping that somehow your business will make enough money. But that approach puts your business in control of you and your life. You end up working too hard, laying it all on the line, and hoping to make just enough money to survive.

But it absolutely does not have to be that way. You should be the one in control of your business and the financial results it creates. You should decide how much money you want from your business and then create your business to fulfill that vision--to become a thriving and sustainable vehicle for your dream lifestyle.

But how do you get that kind of control? Where do you start? Found Money shows you how to get control, create specific financial results, decide what you want from your business, and then take specific steps to get there. Even if your business is doing well, it could still do better. Found Money shows you the connections between what happens in your business on a daily basis and the financial results it creates in the long term.

With the proven and effective strategies, tactics, and tools inside, you'll have the power to take control over your business and proactively create the financial results you want, using key elements such as:

  • THE TRIPLE OVERLAP--the three things your business, every product, every service, and every customer must have in order for your business to actually make money
  • CUSTOMER PROFITABILITY MAPPING--a unique graphic method that instantly shows you which customers to focus on
  • FOUND MONEY BREAKEVEN--you must decide what financial result you want from your business and then reverse engineer that specific result to pinpoint the number, type, and characteristics of the customers, products, and services that will take you there
  • PRICING BOOTCAMP--it's essential that you learn the process of Pricing on Purpose and boldly determine the prices you must demand in your marketplace and why
  • QUICK-FAILING--Found Money gives you the tools and encouragement to test new ideas and assess their impact on your financial results before making any major changes

In addition to these five elements, Found Money shows you how to quickly gauge the financial performance of your small business--whether it's right on track or running off the rails--giving you the tools you need to chart a course to long-term sustainability and profitability.

STEVE WILKINGHOFF has helped hundreds of businesses reach their full potential during his sixteen years as a consultant. He is a Chartered Accountant, a Certified Guerrilla Marketing Coach, and an active speaker.

For more information or to receive Steve's steady flow of new ideas and unique perspectives, please visit www.stevewilkinghoff.com.

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