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Goliath?s Revenge: How Established Companies Turn the Tables on Digital Disruptors by Todd Hewlin

Goliath?s Revenge: How Established Companies Turn the Tables on Digital Disruptors

by Todd Hewlin
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Book cover type: Hardcover
  • ISBN13: 9781119541875
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 250
  • Original Price: USD 29.0
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Management and Leadership

From the Back Cover

GROW YOUR COMPANY AND ACCELERATE YOUR CAREER IN UNCERTAIN TIMES

The story of disruption in the digital era is almost mythical: the Silicon Valley whiz kids sweep in with agility and new ideas, attacking the established pecking order. In every industry, customer loyalty is up for grabs, long-term leaders are on the defensive, and yesterday's skills are no longer enough. But the story is changing. Goliath's Revenge describes how established businesses (and professionals with established careers) can stop focusing on the threat and start recognizing the unique advantages of their position.

By following six new rules of innovation, you can reset your company's strategy--and your own career--to become a digital disruptor and carve out your future leadership position.

  • Deliver market-shaping customer outcomes
  • Balance top-down and bottom-up innovation
  • Unlock the latent value in existing data assets
  • Accelerate innovation through external networks
  • Build the digital skills needed for lifetime employment
  • Use your purpose to fuel disruptive opportunities

Stop trying to mimic the disruptors and reclaim your rightful place at the top of the business hierarchy. These six rules will help you break out of the "me too" trap by identifying the strengths that are unique to you and your organization. Even in this age of digital disruption, established leaders already have the advantage. Goliath's Revenge will teach you how to use it.

TODD HEWLIN is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of Consumption Economics and B4B and a frequent speaker at major industry events.

SCOTT SNYDER is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.

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