Innovation in Action: Unlock Curiosity, Creativity and Clarity with the Ductri Toolkit

Name: Innovation in Action: Unlock Curiosity, Creativity and Clarity with the Ductri Toolkit
Brand: Wiley
SKU: 9781394396269
Price: 1570.0 INR
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by Christian Walsh , Vaughan Broderick

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ISBN13: 9781394396269
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: June 30, 2026
Pages: 256
Original Price: GBP 17.95
Language: English
Edition: N/A
Item Weight: 340 grams
BISAC Subject(s): Decision-Making & Problem Solving

About The Book

A proven framework to turn your best ideas into lasting change.

Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.

Innovation in Action introduces the DUCTRI Toolkit -- a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.

Inside, you'll find:

Over 30 field-tested tools with step-by-step guidance on what, why, when and how to use each one
Real-world case studies from healthcare, technology, social enterprise and more -- showing innovation in action across products, services and systems in diverse industries
Practical frameworks for building the curiosity, creativity and clarity mindsets that drive lasting change

Whether you're a manager driving innovation, a consultant needing proven client tools, or a leader navigating organisational change, Innovation in Action provides a complete path from ideation to implementation. The tools are practical, the guidance is specific, and the approach actually works.

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