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Integrated Marketing Communication in Digital Age by Divesh Kumar, Varisha Rehman, Zillur Rahman

Integrated Marketing Communication in Digital Age

by Divesh Kumar, Varisha Rehman, Zillur Rahman
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Book cover type: Paperback
  • ISBN13: 9789357466097
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 596
  • Original Price: INR 1049.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

This book serves as an essential guide for students, business professionals, and marketers aiming to understand the nuances of contemporary marketing communication strategies. The book diligently provides information and roadmap that is imperative to dynamically maneuvers and elevate the marketing strategy in the fast-paced digital world not only for startups but also for established companies. ·Introduction to Integrated Marketing Communication ·Consumer Behavior and IMC ·Need and Cost of IMC ·Changing IMC Tools with Technology ·Developing IMC Program ·IMC Program Evaluation

Divesh Kumar is an Associate Professor of Marketing at the Department of Management Studies, Malaviya National Institute of Technology Jaipur, India. Dr. Kumar holds a postgraduate degree in Business Administration with a specialization in marketing from Madan Mohan Malviya University of Technology, Gorakhpur India and a Ph.D. in marketing from the Indian Institute of Technology Roorkee, India. Varisha Rehman is an Associate Professor of Marketing in the Department of Management Studies at the Indian Institute of Technology Madras, India. Dr. Varisha holds an MBA in International Business from Aligarh Muslim University, India, and a Ph.D. in marketing from the Indian Institute of Information Technology Allahabad, India. Zillur Rahman is a Professor in the Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India. He received his MBA, and Ph.D. in Business Administration from Aligarh Muslim University, Aligarh, India.

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