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KFC in China: Secret Recipe for Success by Warren Liu

KFC in China: Secret Recipe for Success

by Warren Liu
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Book cover type: Paperback
  • ISBN13: 9780470823842
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 191
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 323 grams
  • BISAC Subject(s): Decision-Making & Problem Solving

Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Former vice president of business development and a member of Tricon Restaurants' Executive Committee, Warren Liu was integral to KFC's stunning success in China.
A Harvard MBA, Warren was also formerly Senior Vice President & General Manager, Greater China of MasterCard International.

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