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Management Mistakes and Successes by Robert F. Hartley

Management Mistakes and Successes

by Robert F. Hartley
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Book cover type: Paperback
  • ISBN13: 9780470530528
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 400
  • Original Price: USD 93.95
  • Language: English
  • Edition: -25th Anniversa
  • Item Weight: 436 grams
  • BISAC Subject(s): Management

Hartley’s casebook is rich in content with easy to read case studies that are well suited for business professionals. They’ll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google’s entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.

Bob Hartley is Professor Emeritus at Cleveland State University's College of Business. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Before coming into academia, he spent thirteen years in retailing with the predecessor of Kmart (S.S. Kresge), J.C. Penney, and Dayton-Hudson and Target. Positions held included store management, central buying and merchandise management. His first textbook, Marketing; Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing.?In 1976, the first Marketing Mistakes supplemental book was published, and brought a new approach to case studies: student-friendly books, and ones more relevant to career enhancement that existing books, In 1983, Management Mistakes was published.?He is listed in Who's Who in America, and Who's Who in the World.

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