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Marketing 7.0: A Guide for Thinking Marketers in the Age of AI

by Philip Kotler , Hermawan Kartajaya , Iwan Setiawan
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Current price ₹1,929.00
Original price ₹2,860.00
Original price ₹2,860.00
Original price ₹2,860.00
(-33%)
₹1,929.00
Current price ₹1,929.00

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Book cover type: Hardcover
  • ISBN13: 9781394329861
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 22.0
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years.

HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the "50 Gurus Who Have Shaped The Future of Marketing" according to The Chartered Institute of Marketing.

IWAN SETIAWAN is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including Marketing 3.0, Marketing 4.0, Marketing 5.0, and Marketing 6.0.

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