From the Inside Flap
American business is entering unchartered territory, and the road ahead will be challenging for companies of all types and sizes. Growth will be harder to achieve and business failure will be more prevalent. But the best of America's growth businesses will continue on their upward growth trajectory.
What separates the masses of management teams from the masters--those who manage to grow their companies through the most challenging market and economic cycles? What are the effective lessons utilized by America's recession-proof growth companies that you can apply to grow your business? What are the values, fundamentals, and actions that will make the difference between failure, surviving, and thriving?
According to author David G. Thomson, the answer to these questions lies in "The 7 Essentials." After years of extensive research on companies that had consistently achieved exponential revenue growth, Thomson determined the 7 principles that those companies were following: creating a breakthrough value proposition, exploiting a high-growth market segment, utilizing Marquee Customers to fuel growth, leveraging Big Brother Alliances, becoming the masters of exponential returns, practicing Inside-Outside Leadership, and balancing the board with essential experts. He learned, and explains in this book, that the difference between a struggling company and one that masters what it does and how it does it is the hallmark of a high-growth company.
Mastering the 7 Essentials of High-Growth Companies reveals the secrets of how recession-proof growth companies achieve exceptional results through all economic cycles. The case studies and numbers in this book prove it. Filled with in-depth insights and expert advice from growth-company CEOs, Mastering the 7 Essentials of High-Growth Companies is designed for results-oriented management teams looking for a set of principles and a course of action to improve their opportunities to grow. This practical, actionable book:
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Explains the basics of The 7 Essentials and how applying them will propel your business or unit into the realm of high growth
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Provides in-depth interviews with CEOs who used The 7 Essentials to achieve high growth
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Features a case study of India's HCL Technologies highlighting how this global leader applied The 7 Essentials to achieve exceptional growth
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Proves that The 7 Essentials can be applied to any business, regardless of industry, country, or economic cycle
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Offers access to online scoring tools to help teams apply The 7 Essentials, create an actionable road map, and measure success with a scorecard
This book provides you with a time-tested blueprint to grow your business. Read it and start applying The 7 Essentials right away!
DAVID G. THOMSON is a bestselling author, advisor, and speaker. He is the founder and Chairman of the Blueprint Growth Institute, a specialized management consulting firm focused on helping companies develop growth strategies and execute The 7 Essentials. His insights on the success pattern of America's highest growth companies--which he wrote about in his bestseller Blueprint to a Billion--have been embraced globally. Thomson has been studying and leading business growth for twenty years in general management and executive sales/marketing at Nortel Networks and Hewlett-Packard and as an associate principal during his five years at McKinsey & Company. He graduated with an electrical engineering degree from the University of Waterloo and an MBA from the University of Western Ontario. Visit www.blueprintgrowth.com for more information.
