From the Back Cover
Increasing shareholder value--the major role of the art and craft of investor relations--has become more complex in the past 15 years, as the competition for capital in a rapidly changing financial marketplace becomes more intense and subtle. Today's public company functions in a world affected by an extraordinary number of new factors, including awesome technology, growing internationalism, new financial instruments, vast new institutional funds, a burgeoning number of public companies, and more. This new business context has altered, as well, the practice of investor relations.
New Dimensions in Investor Relations offers an up-to-date, comprehensive, and practical overview of the latest practices in the field to help you compete in the capital markets and maximize the value of your company in the marketplace.
In this indispensable new resource, investor relations pioneers Bruce W. Marcus and Sherwood Wallace offer new strategies and techniques, including sophisticated marketing practices and state-of-the-art computer and electronic communications techniques--platforms that will launch investor relations into the twenty-first century. An accessible, hands-on book, it covers the full range of modem investor relations practices, including:
- The new context in the financial markets-- what's different and how to function in the new environment
- The new marketing principles that guide successful competition in the capital markets
- The impact of technology on investor relations--how the computer and the Internet have changed the landscape
- The new regulatory landscape for the securities market and the public company, including how to function effectively under the Rules of Disclosure
- Dealing with the new breed of analysts, brokers, money managers, institutions, and individual investors
- Working with the financial press and the electronic media
New Dimensions in Investor Relations is a complete guide to the full spectrum of investor relations practices, including an appendix with the latest word on budgeting, regulation, relevant computer software, and resources for the CEO, the CFO, and the investor relations professional.
BRUCE W. MARCUS has more than 30 years' experience in investor relations and corporate and financial marketing. He is a former investment banker, a past president of The New York Association of Business Economists, and was a senior marketing and communications executive of Mobil Corporation and two Big Six accounting firms. The author of Competing for Clients and the editor of The Marcus Letter on Professional Services Marketing, he is also a regular contributor to two online magazines on the Microsoft Network.
SHERWOOD LEE WALLACE is Chairman and CEO of the Investor Relations Company (IRC), one of the nation's most prestigious firms devoted exclusively to investor relations. He is a member of the Senior Round Table of the National Investor Relations Institute and a member of the executive committee of the Financial Communications Section of the Public Relations Society of America. With more than 30 years on the leading edge of investor relations, he is one of the pioneers of the field, noted for providing distinctive and innovative service to an array of outstanding domestic and international companies.
