Next Generation Demand Management: People, Process, Analytics, and Technology

Name: Next Generation Demand Management: People, Process, Analytics, and Technology
Brand: Wiley
SKU: 9781119186632
Price: 3488.0 INR
Availability: InStock

by Charles W. Chase

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ISBN13: 9781119186632
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: August 22, 2016
Pages: 288
Original Price: USD 49.95
Language: English
Edition: N/A
Item Weight: 477 grams
BISAC Subject(s): Production & Operations Management, Industrial Management, and Decision-Making & Problem Solving

About The Book

From the Back Cover

A company's revenue predictions are only as strong as the supply chain management system, regardless of the size and complexity of the organization. Many businesses have found implementing a proven, more structured process has been the catalyst to overcoming lingering obstacles holding them back from reaching their goals. Next Generation Demand Management gives you a better framework for building the foundation proven to fuel growth.

Written by an international thought leader and practitioner in business forecasting, this next generation demand management framework radically improves the traditional supply chain demand forecasting and planning function. It moves beyond the typical demand-driven approach to a holistic view of the supply chain by identifying the commercial organization as a critical component of the unconstrained demand forecast. By doing so, it elevates demand generation, revenue, and profitability, along with customer service levels, and reduces inventory costs, waste, and working capital. Along the detailed road map inside, you gain the insight and tools for enhancing the skills and behaviors of your people, integrating horizontal processes, improving the accuracy of your forecasts with predictive analytics, and simplifying the entire process with scalable technology. Culled from the author's extensive experience, this everyday guide covers only the theory directly applicable to situations encountered in the real world, which makes it completely relevant and easy to put to use right away. Take control of the big picture by:

Identifying the most important skills the top people in demand management possess
Developing the internal structures and practices used by organizations leading the way in demand management
Fully taking advantage of big data and new technologies in order to master predictive and descriptive analytics

Whether you're currently in the field or plan to be soon, the revealingly illustrative examples of companies applying covered concepts in the real world enable you to implement strategies more easily the first time. Watch your revenues soar with more accurate predictions of how demand will impact your supply chain with Next Generation Demand Management.

About The Author

CHARLES W. CHASE is an advisory industry consultant at SAS and the principal solutions architect and thought leader for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He is the author of Demand-Driven Forecasting, Second Edition, and coauthor of Bricks Matter, both by Wiley.

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