Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web
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Imported Edition - Ships in 12-14 Days
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Practical advice for managers on how the Web and social media can help them to do their jobs better
Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.
Euan Semple is one of the few people in the world who can turn the complex world of the social web into something we can understand. And, at the same time, learn how to get the most from it.
Ten years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had five years of unparalleled experience working with organisation such as Nokia, The World Bank and NATO.
He is a one-man digital upgrade option for us all to download.
This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, and interaction. he is a maser story-teller who offers a host of practical tales about how this new world can work for real people in the real world.
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