People Will Talk: The Surprising Science of Reputation

Name: People Will Talk: The Surprising Science of Reputation
Brand: Wiley
SKU: 9780470912355
Price: 2018.0 INR
Availability: InStock

by John Whitfield

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ISBN13: 9780470912355
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: November 1, 2011
Pages: 256
Original Price: USD 27.99
Language: English
Edition: N/A
Item Weight: 454 grams
BISAC Subject(s): Sociology / General, Interpersonal Relations, and General

About The Book

From the Inside Flap

"In a global world made smaller only by social interaction andnetworking, no company or individual can afford to ignore theirreputation. People Will Talk merges the science and art of this increasingly complex and critical field. Properly applied, Whitfield provides a clear prescription for building trust, credibility, and integrity."--Jeffrey M. StibelChairman and CEO, Dun & Bradstreet Credibility Corp. and author of Wired for Thought

"In People Will Talk, John Whitfield pulls off a remarkablefeat of balancing nature and nurture, animal biology and humanbehavior to explore the universal goal of creating--and maintaining--an admirable reputation. The result is a book both wonderfully readable and pragmatically useful, an artful illumination of the ways that we can manage both our public and private personas to best effect."--Deborah Blumauthor of The Poisoner's Handbook: Murder and theBirth of Forensic Medicine in Jazz Age New York

praise for In the Beat of a Heart

A Library Journal Best Sci-Tech Book of the Year

"Vividly readable. Whitfield's lively account focuses on thepower of a beguilingly simple idea about how the living worldmight work, and on the remarkable men who conceived it."--Nature

"Balanced yet provocative, witty but never flippant, clearwithout being simplistic, and far- but never over-reaching."--Philip Ball author of Critical Mass and The Music Instinct

About The Author

JOHN WHITFIELD, a former Nature staff writer, has written for Science, Discover, New Scientist, Seed, Scientific American, the London Review of Books, the Financial Times, the Sunday Times, the Independent on Sunday, and?BBC Wildlife magazine. He?has a PhD in?evolutionary biology from the University of Cambridge.

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