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Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data Into Added Value by Wouter Verbeke

Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data Into Added Value

by Wouter Verbeke
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Book cover type: Hardcover
  • ISBN13: 9781119286554
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 416
  • Original Price: GBP 37.99
  • Language: English
  • Edition: N/A
  • Item Weight: 635 grams
  • BISAC Subject(s): Decision-Making & Problem Solving

From the Back Cover

The rapid and extensive growth of information, networks, and database technologies has fueled an equally dramatic advance in analytics for business. Corporate leaders who continue to make decisions based on outdated analytics are flying blind in comparison to competitors with the next-level perspective. Profit Driven Business Analytics is your convenient, one-stop resource for moving your thinking and skillset to the state-of-the art of analytical techniques for achieving business goals.

Complex mathematical proofs and exhaustive algorithms are underpinning such analytics, but you only need to grasp the underlying scientific principles to develop the profit-driven mindset to inspire development, implementation, and operation of these innovative analytical models. If big-data insights have left you wanting more, this much-needed guide is your dependable framework for maximizing the amount of value you can add to your brand with data-driven decision making. In each chapter, illuminating case studies bring covered topics to life, review questions reinforce material, and open questions prepare you for actual practice. Gain tomorrow's competitive edge today by:

  • Easily making the leap from theory and research to hands-on execution by exploring the cornerstone principles and mechanics of profit-driven analytics from a practitioner's perspective
  • Jumpstarting your understanding and expertise by accessing sample datasets, code, and applications on a companion website
  • Spearheading cutting-edge initiatives to produce significant value and lower operating costs by using advanced analytics to streamline business processes

Whether you need to upgrade your current business analytical strategy or build one from scratch, Profit Driven Business Analytics is the reference, toolkit, and mentor you need at your fingertips every step of the way.

WOUTER VERBEKE is assistant professor of Business Informatics and Data Analytics at Vrije Universiteit Brussel (Belgium). He is the coauthor of Fraud Analytics using Descriptive, Predictive, and Social Network Techniques.

BART BAESENS is a professor at KU Leuven (Belgium) and a lecturer at the University of Southampton (United Kingdom). He is the author of Credit Risk Management and Analytics in a Big Data World, as well as coauthor of Fraud Analytics using Descriptive, Predictive, and Social Network Techniques.

CRISTIÁN BRAVO is a lecturer vin business analytics in the department of Decision Analytics and Risk at the University of Southampton.

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