Proven Strategies in Competitive Intelligence: Lessons from the Trenches

Name: Proven Strategies in Competitive Intelligence: Lessons from the Trenches
Brand: Wiley
SKU: 9780471401780
Price: 5283.0 INR
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by John F. Prescott

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ISBN13: 9780471401780
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: March 15, 2001
Pages: 352
Original Price: USD 76.0
Language: English
Edition: N/A
Item Weight: 654 grams
BISAC Subject(s): Leadership, Entrepreneurship, and Business Ethics

About The Book

From the Back Cover

Proven Strategies in Competitive Intelligence

"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will SUCCUmb in every battle."
--Sun Tzu, The Art of War, 511 B.C.

How do companies like IBM, Xerox, Motorola, Procter & Gamble, and NutraSweet dominate the competitive situation in their markets year after year? Each of these market leaders relies on an effective, well-organized competitive intelligence (CI) strategy to help them outwit, outmaneuver, and outperform the competition at every turn.

Proven Strategies in Competitive Intelligence presents the best thinking and most successful techniques from these and other leading firms on how medium- to large-sized companies can strategize and implement a competitive intelligence program across a wide range of business functions. Readers will learn the secrets of the best business intelligence operations as corporate CI leaders explain:

How to demonstrate the value of CI to management
How to get your sales force and other "troops" to bolster CI efforts
Why competitive technical intelligence (CTI) is vital to technology-driven firms
How to set up a CI resource center on the corporate intranet
Why identifying key intelligence topics (KITS) can lead to competitive advantage

Proven Strategies in Competitive Intelligence is an indispensable resource for any organization that wants to take the lead in its market, maximize performance, and keep the competition wondering, "How do they do that?"

About The Author

JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center.
STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals.
With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org

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