From the Back Cover
MaryEllen Tribby is an entrepreneur, CEO, international speaker, top business consultant, an expert marketing strategist, a bestselling author, a wife and mother of three. As if that weren't enough, she's also a woman with a calling, and that's to help others live lives of passion, purpose, and financial independence. And in this powerful new book, she arms you with the tools for doing just that.
Reinventing the Entrepreneur is not another feel-good motivational book full of big promises and vague ideas. It is a nuts-and-bolts guide to building a business around what you feel passionate about and that provides you with the money and time to live the life you want and deserve.
At its heart is an extraordinarily successful business model called The Inbox Magazine ("iMag," for short). An approach custom-tailored to the times, iMag lets you create a huge impact with a minimal investment of time, energy, and money. It can be done from home, on the road, or anywhere in the world--including your patio or favorite coffee shop. And it's amazingly easy to learn!
Writing in her trademark friendly, down-to-earth style, MaryEllen walks you through all the steps of starting, running, and growing a successful iMag enterprise, including:
- Brainstorming million-dollar business ideas
- Researching the market and finding your ideal niche (or niches)
- Sizing up the competition--and knowing what you can offer that they can't
- Finding the perfect name for your business and designing a killer website
- Marketing your iMag and building an online following on social media
- Creating content that sings--and keeps them coming back for more
- Selling advertising space and partnering with other entrepreneurs
- Measuring your success and growing your business
If you're a first-time entrepreneur, you'll find everything you need to hone your Big Idea (or Ideas) and get your business off the ground and running full throttle--right away!
If you're already in business, you'll learn proven techniques for boosting your bottom line by an order of magnitude--in no time.
Inspired by MaryEllen Tribby's own success story, and the success stories of the thousands of people around the world whom she has helped realize their dreams, Reinventing the Entrepreneur is your ticket to finding success and financial independence in a business you love.
MaryEllen Tribby is the founder and CEO of Met Edge Media. She is well known for launching iMags such as WorkingMomsOnly.com, the world's leading Inbox Magazine and website for the empowerment of the working mom as well as The CEO's Edge, where entrepreneurs learn how to build a stronger business. Prior to founding Met Edge Media, MaryEllen was publisher and CEO of Early To Rise where she was responsible for growing the business from $8 million in sales to $26 million in just 15 months. Before that, she served as president of Weiss Research where she led the company to $67 million in sales from $11 million in just 12 months. Earlier in her career, she ran divisions at Forbes, Times Mirror Magazines, and Crain's New York Business, where she learned from some of the best business mentors in the world. Today MaryEllen is a highly sought- after international business consultant, speaker, and author. She resides in South Florida with her husband of 17 years, their three beautiful children, and their nutty boxer, Coco. You can find out more about MaryEllen at MaryEllenTribby.com and ReinventingTheEntrepreneur.com
