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Social Media & Mobile Marketing: Includes Online Worksheets by Puneet Singh Bhatia

Social Media & Mobile Marketing: Includes Online Worksheets

by Puneet Singh Bhatia
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Paperback: Paperback
  • ISBN13: 9788126578078
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 296
  • Original Price: INR 850.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

Social Media and Mobile Marketing (SMMM) is a 2-in-1 volume that aims to establish underlying concepts and frameworks for the two most important and emerging digital marketing application areas: social media and mobile marketing. The first part of the textbook develops the basics of social media marketing outlining key social media stages and platforms. The second part of the book discusses mobile marketing evolution and how marketers can establish and extend influence from web to mobile platform. The book includes multiple India-specific case studies to showcase how firms have implemented social and mobile marketing for their brands . ·Understanding Social Media Marketing ·Executing Social Media Marketing ·Social Media Marketing: The Road Ahead ·Understanding Mobile Marketing ·Executing Mobile Marketing ·Mobile Marketing: The Road Ahead ·Social Media and Mobile Marketing Careers

Puneet Singh Bhatia is a digital marketing professional with over 15 years of experience cited with the ‘100 Most Influential Marketing Tech Leaders Award’ by CMO Council and World Marketing Congress in 2016 and followed-up with ‘100 Most Innovative Marketing Tech Leaders Award’ in 2018. Social Media and Mobile Marketing is Puneet’s third book in marketing.

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