Strategic Alliances: Formation, Implementation, and Evolution

Name: Strategic Alliances: Formation, Implementation, and Evolution
Brand: Wiley
SKU: 9781557864970
Price: 3934.0 INR
Availability: InStock

by Peter Lorange

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ISBN13: 9781557864970
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: December 8, 1993
Pages: 304
Original Price: GBP 34.99
Language: English
Edition: Revised
Item Weight: 468 grams
BISAC Subject(s): Management and Decision-Making & Problem Solving

About The Book

Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:

*An analysis of over 30 alliances in the US, Japan and Europe.

*A blueprint for successfully forming and implementing an alliance.

*Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.

Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

About The Author

Peter Lorange is President of IMD, Lausanne, Switzerland. Formerly he was President of The Norwegian School of Management, and has taught at Wharton and MIT. He is a specialist in multinational management, strategic planning process, alliances and strategic control. Professort Lorange writes and lectures extensively in his subject area and is a consultant to numerous companies in the United States and Europe.

Johan Roos is Assistant Professor at the Norwegian School of Management. Within the areas of international strategy and management he is a specialist in formation and implementation of cooperative strategies, strategies for the advancement of organizations and strategies for customer satisfaction. Dr Roos has written, taught and advised widely in these subject areas.

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