From the Back Cover
When markets transform, companies caught unprepared are left behind. But those who recognize that change is in the air, who are prepared for market shifts, not only prevail but soar to new competitive heights. Focusing on the "Seven Deadly Sins" you must avoid in business in order to survive and thrive during market fluctuations, Strategic Business Transformation shows you how to anticipate, understand, and ride on top of transformative market waves.
Sharing his extensive strategic advisory experience, author Mohan Nair lays out a framework for understanding and withstanding business transformation, especially when your traditional anchors have become incompatible with the new market waves forming. In Strategic Business Transformation, you'll discover the new principles of transformation; find your core purpose; refine your understanding of the momentum of the new markets; develop a value proposition that attracts the target customers; build or buy or ally with competencies that produce this value proposition consistently; and form a performance platform so that you can produce this product or service every time, all the time.
Showcasing the traits and insights that many companies and leaders have displayed during market transformation, marketing thought leader Nair delves deeply into the art and science of strategic business transformation to help you anticipate transformation in markets and build your business for advantage ahead of time. You'll also discover that true business transformation is only possible when your corporation is motivated by a greater cause or social issue that will, in turn, inspire your workforce.
Through the use of Nair's insights, strategies, and real-world examples, Strategic Business Transformation shows you how to navigate structurally transforming markets by avoiding the "Seven Deadly Sins" in business:
- Ignoring the new principles of business transformation
- Driving without a cause
- Missing market momentum
- Ignoring the two orders of value
- Overlooking transformational servant leadership
- Mistaking capability for strategic competence
- Expecting flawless execution without a performance platform
Strategic Business Transformation also examines why a cause greater than the whole propels organizations to generate transformation beyond the speed of lofty, purposeless, or narcissistic goals.
Prepare for market shifts before it's too late. Strategic Business Transformation shows you how to design a business framework that will not only withstand changes in the market, but will also give you the edge to make the competition irrelevant.
MOHAN NAIR is Chief Innovation Officer of a health plan in the Northwest/Mountain region. He founded Emerge Inc., a transformation advisory firm, in 1993 and is the former director and president of ABC Technologies Inc. He has authored two books on cost and performance management. In 2009, the Marketing Leadership Council of the Corporate Executive Board highlighted him as a "Marketing Thought Leader."
