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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society by David Aaker, Varsha Jain

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

by David Aaker, Varsha Jain
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Book cover type: Paperback
  • ISBN13: 9789357460897
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 288
  • Original Price: INR 947.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

It’s not enough for companies to make a commitment to reduce energy or have an ad hoc budget for grants and volunteering—the world needs their resources, know-how, and ability to address society’s needs and existential threats…and employees and customers demand it. Branding expert David Aaker and Varsha Jain show a pathway to business and social program leadership through this title of Future of Purpose Driven Branding. ·Purpose-Driven Branding: The Context ·Signature Social Programs that Inspire, Impact, & Thrive ·Integrating the Signature Social Program into the Business ·Putting Signature Social Brands on Steroids: Five Branding “Must Dos”

David Aaker, the Vice-Chairman of Prophet (a global consultancy around branding, growth, and strategic transformation) and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, is the winner of five career awards for contributions to the science of the theory and practice of marketing including the MIT’s Buck Weaver Award and the NYAMA Marketing Hall of Fame. Prof. Varsha Jain is the AGK chair, professor of marketing, and cochairperson of research at the MICA, India. She is an associate editor (AE) at the journal of advertising research (“A” Journal). the journal of consumer marketing (“A” journal), the journal of consumer behavior (JCB, “A” journal), and Australasian Marketing Journal (“A” Journal). She received the best AE award from JCB in 2022; she is an editorial board member at the international journal of information management (A* Journal) and journal of business research (A journal) and co-track chairperson - advertising track at academy of marketing science, USA the annual conference, 2023.

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