From the Back Cover
Everyone wants success. Organizations want greater innovation, stronger growth, and deeper employee engagement. If you're an executive, entrepreneur or team member, you know how hard that is to do. The good news is you're sitting on a largely untapped strategic resource that can help, but most organizations and managers prefer not to talk about it. It's failure, the "Other F Word"--and it's one asset you and your colleagues create and pay for every day. You might as well put it to work.
How? In this provocative book, the authors share failure-savvy insights from exclusive interviews with leaders of large multinationals, small and mid-size businesses, and startup ventures. Danner and Coopersmith add their unique interdisciplinary background and perspectives as executives, entrepreneurs, board members, and advisors to global enterprises and growing companies. As professors at the University of California Berkeley and Princeton, they also contribute their original research and classroom experience with students and executives from around the world.
Their practical 7-stage Failure Value Cycle helps you avoid failure in the first place, recognize it earlier, deal with it better when it happens (which it will), and leverage it to drive stronger performance. Danner and Coopersmith can help you unlock the potential of failure by respecting its inevitability, taking it out of the realm of taboo, talking about it openly, learning from it, and applying its lessons.
Failure's like gravity--a pervasive, powerful fact of life. You may want to defy it, but you can't deny it. And, like gravity itself, failure can be harnessed to achieve the success you want. Managed effectively, it can help you better serve the needs of your customers and investors, build stronger trust within your organization, and inspire greater creativity, commitment, and confidence across your organization.
Tap into the power of The Other "F" Word to reap the rewards of a more failure-positive approach to your organization's most important priorities. Put failure to work today!
JOHN DANNER is a management consultant, professor, and entrepreneur. He advises global enterprises and emerging ventures, and anchors international executive education programs. He teaches innovation, entrepreneurship, strategy, and leadership at the University of California Berkeley and Princeton University; and conceived the idea for TED U[niversity]. A frequent keynote speaker at conferences on five continents, he and his wife live in Berkeley, CA and New York City.
Visit www.JohnDanner.com
MARK COOPERSMITH is a corporate executive, entrepreneur, strategic advisor, and professor. A Senior Fellow at UC Berkeley's Haas School of Business, he teaches innovation, entrepreneurship, and leadership to students and executives from around the world. He has built and run global businesses for Sony and Newell Rubbermaid, has launched successful Silicon Valley startups, and speaks often to audiences internationally. He and his family live in Tiburon, CA.
Visit www.MarkCoopersmith.com
