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The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without by Carter Pate

The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

by Carter Pate
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Book cover type: Hardcover
  • ISBN13: 9780471062622
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 256
  • Original Price: USD 58.0
  • Language: English
  • Edition: N/A
  • Item Weight: 495 grams
  • BISAC Subject(s): Strategic Planning, Entrepreneurship, and Decision-Making & Problem Solving

From the Inside Flap
In this unpredictable economy, The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without provides practical, strategic options to improve a struggling business or to further strengthen a healthy business. Carter Pate, a renewal specialist at PricewaterhouseCoopers, and Harlan Platt, a renowned professor of business and finance at Northeastern University, collaborate here to provide these essential strategies in accessible, highly actionable messages.

Full of insights and recommendations culled from the authors' work in rehabilitating a number of well-known companies, The Phoenix Effect defines the business strategies that can dramatically boost a company's performance and guides managers on how to become true leaders even in the most challenging of times. Whether your company needs a tune-up, a turnaround, or a crisis action plan, these nine pivotal concepts offer the direction and knowledge to help virtually any business not only live up to its mission statement, but thrive in it.

The Phoenix Effect prepares business leaders for the challenges ahead. It will help guide your decision-making-when to stay in the same business, when to withdraw from one or more aspects of a business, and when to expand. Relevant case studies of successes and failures are provided to highlight the real-world effectiveness of each technique.

Why one company grows and another falters is a question with as many answers as there are businesses. Encompassing them all, however, are nine highly distilled strategies critical to business prosperity:
* Identifying the precise business problems you're facing
* Determining the scope of your market
* Orienting your business to differentiate your products from others
* Managing the scale of your operation
* Handling your debt
* Maximizing your assets
* Managing your employees
* Maximizing your products
* Finding more efficient methods in the process

CARTER PATE is a world-renowned turnaround expert at Pricewaterhouse-Coopers with more than twenty years of experience providing strategic consulting and implementation strategies. He has served as both CEO and chairman of several public companies, and was a founding partner of Pate, Winters & Stone, a national consulting firm. He lives in Dallas.
HARLAN PLATT is a Professor in the Finance and Insurance Group at Northeastern University College of Business Administration. His major research and consulting interests include corporate bankruptcy and crisis management. He assists companies, including those on the NYSE, Nasdaq, and Irish Stock Exchanges, by serving on their boards of directors. He lives in Boston.

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