From the Inside Flap
The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution
Over eighty percent of Americans above the age of five own a cell phone, most with digital cameras built in, and bundled with an e-mail service specifically designed for sending those captured moments to friends and family. These consumer applications are just simple examples of mobility being built into everyday products to create tremendous new value. From a business perspective, a new technology can introduce radical changes--changes so dramatic that they fundamentally change the nature of the business, the nature of the product, and the reasons why customers buy the product. When this happens, the rules of competition change. It is happening now: the Age of Mobility is upon us. How will it impact you and your business in the months and years to come?
"The Power of Mobility" shows you how to look forward, envision the Power of Mobility in your business, and implement the steps required to turn vision into reality.?Russell McGuire, one of the telecom industry's leading strategists, details the specific actions you must take to deliver the tremendous value that mobility adds--and win customers' hearts and wallets. He presents a powerful framework for capturing the Power of Mobility: the Seven Steps. If you can Digitize, Connect, Evaluate, Limit, Position, Protect, and Learn, you will capture the Power of Mobility in your products, your services, and your processes. He further clarifies the power of the Seven Steps with illustrative case studies of seven companies that have successfully implemented this framework and redefined the rules of competition in their industries.
The Mobility Age represents a great opportunity for businesses large and small to capture the Power of Mobility in order to create competitive differentiation and to take market share. Stories of businesses that have been crushed by the competition because they have denied the changes brought by technologies in the past will likely be repeated. You have a choice. You can wait for a competitor to lead and define the rules to his benefit and your demise. Or you can lead and set the rules--if you capture "The Power of Mobility" now.
Russ McGuire (Overland Park, KS) is a leading strategist and visionary in the telecom industry. As director of business strategy for Sprint, he is responsible for developing the strategic vision and competitive strategies for the business-focused division of the $30B+ telecommunications giant. His experience includes 20 years in the telecom industry as well as experience in the defense and nuclear power industries. Prior to joining Sprint, Mr. McGuire was Chief Strategy Officer for TeleChoice, a leading business strategy consultancy solely focused on identifying innovative telecom market opportunities. Mr. McGuire was also sought out for his perspectives on the telecom industry as a top conference speaker and as a quoted source in stories published by The Wall Street Journal, the New York Times, The Associated Press, as well as other national, industry, and local publications. Mr. McGuire has also been a regular columnist for Network World, Business Reform, and Success magazines.
