• ISBN13: 9781118524541
• Binding: Hardcover
• Subject: N/A
• Publisher: Wiley
• Publisher Imprint: Wiley
• Publication Date: October 11, 2013
• Pages: 299
• Original Price: GBP 16.99
• Language: English
• Edition: N/A
• Item Weight: 604 grams
• BISAC Subject(s): E-Commerce / Digital Marketing and Industries / Retailing

From the Inside Flap

A unique collection of 25 in-depth case studies, illustrating the best business use of social media right now.

The Social Media MBA in Practice tells the story of one company's social media adaptation journey, each step told through the lens of a different company. The cases cover a wide range of examples; from B2B to B2C, local to global, private to public sector, examining diverse industries and organizations such as the Israeli Foreign Office and the NHL hockey team Minnesota Wild, as well as global brands like Sony, PwC, Honda and many more.

Christer Holloman has met with thousands of social media practitioners around the world, sharing insights, listening to their problems and answering their questions. Time and time again he has discovered that social media practitioners want more information, more examples and more case studies.

This book was created to cast a light on social media in practice and inspire others to leverage the power of social media across their business - whether in marketing, PR, sales, customer service, product development or HR - and emulate the successes in this fascinating field.

Connect with the author and other readers by joining the The Social Media MBA Alumni group. Visit http: //www.socialmedia-mba.com or search for the group on LinkedIn to stay up-to-date, ask questions or join the discussions.

The author of Amazon bestseller The Social Media MBA, Christer Holloman, has been writing technology trend features for Sky News online the last three years, reaching over 7 million readers every month, and was previously the Head of Digital Product Development at The Times and The Sunday Times in London.

Holloman is a popular keynote speaker with audiences ranging from business students to C-level executives and is frequently hired for conferences and corporate events around the world by clients such as Microsoft, VISA and Ogilvy.

What makes him unique as a journalist and speaker is that he lives and breathes his topic as he regularly consults for major companies and tech start-ups on digital business development projects. That means he won't be providing theories but instead up to date hands-on advice that will inspire readers and delegates.

Europe's largest regional newspaper The Evening Standard named Holloman one of London's most influential individuals within New Media. Christer Holloman is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden.

For more information please visit http: //www.holloman.info or to discuss possible speaking engagements email him directly contact@holloman.info or Google speaking agencies that represents him.