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The Sports Event Management and Marketing Playbook, 3rd Edition by Frank Supovitz, Robert Goldwater, Series Editor: Seungwon Shawn Lee

The Sports Event Management and Marketing Playbook, 3rd Edition

by Frank Supovitz , Robert Goldwater , Series Editor: Seungwon Shawn Lee
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Hardcover: Hardcover
  • ISBN13: 9781394220564
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 384
  • Original Price: USD 93.95
  • Language: English
  • Edition: N/A
  • Item Weight: 870 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

Authoritative and accessible textbook on how to successfully plan and execute live sports events, with helpful learning aids included throughout

This Third Edition of The Sports Event Management and Marketing Playbook is a timely and practical guide on how to successfully plan and deliver live sports events, combining time-proven processes and techniques with the many best practices, tools, and trends that have emerged in every facet of this expanding, highly visible, and ever-innovating industry since the Second Edition was published in 2014. The book is structured as a step-by-step guide on how to begin the development, creation, and planning for a sports event, and continues through management, marketing, production, and ultimately the post-event evaluation processes.

Real-life illustrative case studies (called "Sideline Stories") to elucidate key concepts are included throughout the text. Each chapter concludes with a convenient summary (called "Post-play Analysis") to aid in information retention, along with relevant, skill-building questions/exercises (called "Coach's Clipboard") instructors can use as student assignments.

Written by two respected and experienced industry practitioners in the sports event business, The Sports Event Management and Marketing Playbook includes information on: *Revenue streams, ranging from ticket sales, sponsorship, advertising, and merchandise to participation fees, grants, and donations *The event-sponsor relationship, covering what event organizers really want from sponsors—and vice versa *Guest management, from selling tickets to hotel management, and what to do if tickets are not selling*Unexpected events, including safety and security concerns, and how to react to emergencies and crises efficiently and effectively*Media partnerships, covering how to campaign for attention and talk to the media

With accessible and comprehensive coverage of the subject, The Sports Event Management and Marketing Playbook serves as an excellent learning aid for students in advanced undergraduate and Masters courses in Sports Event Management, Sports Marketing, Hospitality Management, and Sports Industry Management.

Part of The Wiley Event Management Series

FRANK SUPOVITZ has organized hundreds of major international live and televised sports and entertainment events. For more than two decades combined, he was the senior event executive for the National Football League and National Hockey League. He is the founder and president of Fast Traffic Events & Entertainment and an adjunct professor at Adelphi University.

ROBERT GOLDWATER has managed and marketed thousands of sports, entertainment and special events during his 24 years at Madison Square Garden, as the first general manager of Staples Center, as the chief executive of the DC Sports and Entertainment Commission and with The Goldwater Group consulting firm. He is on the faculty of Georgetown University's Sports Industry Management master's program.

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