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The Sports Event Management and Marketing Playbook

by Frank Supovitz
Sold out
Current price ₹7,231.00
Original price ₹9,039.00
Original price ₹9,039.00
Original price ₹9,039.00
(-20%)
₹7,231.00
Current price ₹7,231.00

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Book cover type: Hardcover
  • ISBN13: 9781118244111
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 488
  • Original Price: USD 95.95
  • Language: English
  • Edition: N/A
  • Item Weight: 998 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism and General

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

Frank Supovitz is the author of The Sports Event Management and Marketing Playbook, 2nd Edition, published by Wiley.

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