Name: Toy Monster: The Big, Bad World of Mattel
Brand: Wiley
SKU: 9780470548585
Price: 1034.0 INR
Availability: InStock

Toy Monster: The Big, Bad World of Mattel

by Jerry Oppenheimer

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ISBN13: 9780470548585
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: February 2, 2010
Pages: 280
Original Price: USD 14.95
Language: English
Edition: N/A
Item Weight: 327 grams
BISAC Subject(s): Corporate & Business History, Industries / General, and Infrastructure

About The Book

From the Back Cover

"Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company."--Publishers Weekly

"Oppenheimer has found a great story."--Newsweek

"Jerry Oppenheimer, one of America's great biographers, has expanded his vision in this book by probing and exposing the dark side of the multibillion-dollar, international toy industry. Thoroughly researched, beautifully written, Oppenheimer's opus contains all the intrigue and drama of an epic novel. Barbie will never be the same! I can hardly wait for the film version."--C. David Heymann, author of A Woman Named Jackie

"'Behind every great fortune is a great crime.' So wrote Balzac, which gave The Godfather its opening epigram. But a great crime behind the sweet House of Barbie? Yikes! Terrors in toy land! The scandal. The skullduggery! This book is enough to scare Santa Claus."--Kitty Kelley, author of The Family: The Real Story of the Bush Dynasty

About The Author

JERRY OPPENHEIMER has written eight biographies of major American icons, from Martha Stewart and Barbara Walters to the Clintons and Kennedys, and has worked in all facets of journalism, from national investigative reporting in Washington, D.C., to producing TV news and documentaries. He's quoted in magazines such as Vanity Fair, and is a frequent guest on national TV interview and syndicated magazine shows, including Good Morning America, Entertainment Tonight, Extra, Anderson Cooper 360, Nancy Grace, BBC News, Fox News, and more.

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