Name: Truth. Growth. Repeat.: A Business Manual for Generation Why
Brand: Wiley
SKU: 9780730349525
Price: 1347.0 INR
Availability: OutOfStock

Truth. Growth. Repeat.: A Business Manual for Generation Why

by Mike Edmonds

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ISBN13: 9780730349525
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: January 3, 2018
Pages: 352
Original Price: USD 24.0
Language: English
Edition: N/A
Item Weight: 477 grams
BISAC Subject(s): Small Business

About The Book

From the Back Cover

Find enduring success as a business owner by placing your personal why at the core of everything you do.

Purpose is the new black in business, but it's already being dangerously misunderstood by companies the world over. It's not about brand image, it's about truth. The truth of why you want to run a company; the authentic motive that drives your passion to be your own boss; and the desire to deliver a win-win for both your business and your customer.

Generation Why is the new breed of business owners who totally get this. People of all ages and backgrounds who are rejecting the self-serving nature of conventional corporate behaviour and creating a new kind of capitalism based on authenticity and pride, not duplicity and greed. If that sounds like you then Truth. Growth. Repeat. is your user manual.

In jargon-free language it lays out:

the leading driver of customer attraction in our new transparent world
the path to surfacing your true purpose and finding its commercial value
ways your true purpose will attract the smartest minds in your sector
the virtuous circle that acts as a compass to guide your business growth
tips for overcoming the cynicism and distrust of 21st century consumers.

If you run a startup or small business--or are about to--this important book is a must-have.

About The Author

Mike Edmonds co-founded Meerkats, a brand leadership company built around the principles of consumer truth and organisational purpose. It has been named Campaign Brief Agency of the Year and has won awards around the world.

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