From the Back Cover
PRAISE FOR UNBIASED INVESTOR
"Unbiased Investor is the perfect book for any investor in the market. Why? There is always financial risk and in periods of volatility there is a tendency to make emotional financial decisions. Coreen lays out the facts, helps you to build the plan, and more importantly, shares why it is critical to stick to the plan for your financial well-being."
--PATTIE LOVETT-REID, Chief Financial Commentator, HomeEquity Bank
"Investing is sometimes more art than science. Sol demonstrates that 'art' is often the science of knowing thyself. More than a systematic review of how psychology influences our decisions in predictable ways, her work guides investors to structure decision-making based on personal values and healthy habits to minimize the suboptimal outcomes."
-- STEPHEN HORAN, PhD, CFA, CIPM, CAIA, Executive Editor, Financial Planning Review, CFP Board
"The Unbiased Investor helps uncover our biases and how we make investment decisions that go against our better judgment. Most importantly, it provides ways to develop new approaches and habits that can lead to better financial well-being. A must-read for those on a journey towards rational, thoughtful investing!"
--DR. CHARLES CHAFFIN, Author of Numb and Psychology of Financial Planning
"A riveting read for anyone who is interested in understanding their relationship to money. I was shocked by how much I learned...even after having worked in the investment industry for over 30 years. Do yourself a favor and read this book!"
--BARBARA STEWART, CFA, Researcher and Author
"Coreen Sol has a passionate perspective about life. And that applies to her professional activities. She brings a deeply held set of values and analytical skills that collectively create the conditions for fresh insights and patterns that others miss. Unbiased Investor discusses the attributes that lead to positive financial decisions, whether they involve day-to-day consumer purchases or more significant transactions."
--DOUGLAS EYFORD, KC, Lawyer, Civil Litigator
"In an engaging and accessible fashion, this book helps you negotiate a path to a successful economic future. But, even more than that, it provides you with insights that will enhance how you think about and evaluate your world."
--MARK D. HOLDER, PhD, Professor, Bermuda College
COREEN SOL, Chartered Financial Analyst, has helped investors avoid the impact of behavioral bias during extreme market events for more than three decades. She brings a unique view that combines an academic perspective with a compassionate understanding of how people feel about money in the real world. Coreen is a former adjunct professor at the University of British Columbia Okanagan, manages a private wealth practice in British Columbia, Canada, and sits as a director on the board of CFA Societies Canada, an advocacy organization for investment integrity.