Wiley

• Author(s): Patrick H. Sullivan • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchTools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman C...

• Author(s): Joseph P. Martino • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchThe first and only step-by-step guide to selecting the best R&Dprojects In today's fiercely competitive global economy, so much depends...

• Author(s): Patrick H. Sullivan • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchTools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman C...

• Author(s): Ravi Jain • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchNow fully revised and updated— the classic book on effective R&D management "This thoughtful and detailed work outlines what is required in orde...

• Author(s): Ron S. Kenett • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchModern Analysis of Customer Surveys: with applications using R Customer survey studies deal with customer, consumer and user satisfaction from a...

• Author(s): Ray Poynter • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchThe premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile te...

• Author(s): V. Kumar • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchMarketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of m...

• Author(s): Gene Allen • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchThe ability to collaborate, particularly in new manufacturing technology development, is becoming a corporate competence that will determine which ...

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...

• Author(s): Paul Baines • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchMany textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semest...

• Author(s): Sean Kelly • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchDeveloped from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned...

• Author(s): Afdhel Aziz • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - DirectHow brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your bran...

• Author(s): D. V. L. Smith • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchThe marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to dat...

• Author(s): Gregory F. Kishel • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - MultilevelThe Wall Street Journal predicts that between 50-60% of all goods and services in the U.S. will be sold through network or multi-level mar...

• Author(s): Paul Temporal • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: International - MarketingIslamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer mar...

• Author(s): H. David Hennessey • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: International - MarketingIf you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing infor...

• Author(s): John A. Davis • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - DirectMarketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and f...

• Author(s): Paula A. Sullivan • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - DirectA proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Unc...

• Author(s): Andrew McAuley • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: International - MarketingInternational Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in int...

• Author(s): Adrian Ryans • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralLow cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesse...

• Author(s): Mark Yarnell • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralA contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book ...

• Author(s): Andy Bird • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThe Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilit...

• Author(s): David L. Kurtz • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralServices Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing:...

• Author(s): Bettina Von Stamm • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralInnovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for cust...

• Author(s): John Grant • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThe days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strate...

• Author(s): John a. Davis • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralCompetitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and per...

• Author(s): Robert F. Hartley • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralMarketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research s...

• Author(s): William A. Cohen • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralCreate winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you wo...

• Author(s): Hakan Hakansson • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThis groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing. Based on the involvement of twe...

• Author(s): Christian Gronroos • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThe book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be o...

• Author(s): Luiz Moutinho • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralQuantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to th...

• Author(s): Torsten H. Nilson • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThis book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all mark...

• Author(s): Jagdish N. Sheth • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThis thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for ...

• Author(s): Douglas J. Dalrymple • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralEverything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book pro...

• Author(s): D. Keith Pigues • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralDo Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationship...

• Author(s): Malcolm McDonald • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralMarket Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispas...

• Author(s): Micael Dahlen • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralMarketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Mark...

• Author(s): Malcolm McDonald • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralWritten for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and p...

• Author(s): Philip Kotler • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralAn eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Profession...

• Author(s): David Nichols • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralReturn on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why cur...

• Author(s): David Taylor • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralStretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of...

• Author(s): Michael Port • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralBuild your chiropractic practice with proven self-promotion strategies Book Yourself Solid for Chiropractors is a ...

• Author(s): Peter Doyle • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThis book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop...

• Author(s): Anthony Kennada • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralLessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for…"...

• Author(s): Roland Smart • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThe marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing o...

• Author(s): Karin Tollin • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThe majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technolog...

• Author(s): Alexander Hiam • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralYou can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, yo...

• Author(s): A. K. Pradeep • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralGet on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tec...

• Author(s): Abbie Griffin • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThe book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in ...

• Author(s): Christer Holloman • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralIt's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, c...

• Author(s): Giacomo de Laurentis • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThis book provides a thorough analysis of internal rating systems. Two case studies are devoted to building and validating statistical-bas...

• Author(s): Robert C. Megantz • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralA step-by-step guide to licensing technology-based intellectual property assets For many modern, high-technology companies, licensing their ...

• Author(s): Subhash Sharma • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThis book focuses on when to use the various analytic techniques and how to interpret the resulting output from the most widely used statistical...

• Author(s): Chris Brogan • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - General100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the b...

• Author(s): Peter Fisk • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralShake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological c...

• Author(s): Geoff Steward • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - General"Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed ...

• Author(s): Joe Goldblatt • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - General"There is no one more qualified to write a book on how to succeed in the special events business than Joe Goldblatt and Frank Supovitz. Joe Goldb...

• Author(s): Xiuli Chao • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralWiley-Interscience Series in Systems and Optimization Queueing Networks Customers, Signals and Product Form Solutions Xiuli Chao, New Jersey Institu...

• Author(s): Peter C. Brinckerhoff • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralA direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Editio...

• Author(s): Gerald Michaluk • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralCorporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together...