Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Advertising as Culture

by Chris Wharton
Save 2% Save 2%
Current price ₹4,600.00
Original price ₹4,674.00
Original price ₹4,674.00
Original price ₹4,674.00
(-2%)
₹4,600.00
Current price ₹4,600.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781841506142
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Intellect (UK)
  • Publisher Imprint: Intellect (UK)
  • Publication Date:
  • Pages: 229
  • Original Price: GBP 35.95
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Popular Culture

Penned by contributors from a range of disciplines, including art history, sociology and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period; the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion and music; and developments in digital media practice.

Christopher Wharton is program leader in advertising and media in the Department of Media at Northumbria University.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us