Anthropology and Mass Communication: Media and Myth in the New Millennium

Name: Anthropology and Mass Communication: Media and Myth in the New Millennium
Brand: Berghahn Books
SKU: 9781571812780
Price: 2533.0 INR
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by Mark Allen Peterson

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ISBN13: 9781571812780
Binding: Paperback
Subject: N/A
Publisher: Berghahn Books
Publisher Imprint: Berghahn Books
Publication Date: December 1, 2004
Pages: 340
Original Price: USD 34.95
Language: English
Edition: N/A
Item Weight: 454 grams
BISAC Subject(s): Anthropology / General

About The Book

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.

About The Author

Peterson, Mark Allen: -

A former Washington D.C. journalist, Mark Allen Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.

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