Auswirkung der Markenbildung auf das Kaufverhalten ländlicher Verbraucher in Karnataka

Name: Auswirkung der Markenbildung auf das Kaufverhalten ländlicher Verbraucher in Karnataka
Brand: Verlag Unser Wissen
SKU: 9786630026603
Price: 9632.0 INR
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by Firozkhan Pathan , Shantavva Porapur

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ISBN13: 9786630026603
Binding: Paperback
Subject: N/A
Publisher: Verlag Unser Wissen
Publisher Imprint: Verlag Unser Wissen
Publication Date: May 25, 2026
Pages: 192
Original Price: GBP 76.0
Language: German
Edition: N/A
Item Weight: 264 grams
BISAC Subject(s): General

About The Book

Branding in l�ndlichen Gebieten ist f�r Unternehmen, die die gro e und wachsende Landbev�lkerung erschlie en und eine optimale Produktpr�sentation sicherstellen wollen, unerl�sslich geworden. Ein wirksames Branding steigert Absatz, Umsatz, Rentabilit�t und Nachfrage und beeinflusst das Kaufverhalten der l�ndlichen Verbraucher in einer Zeit sich �ndernder Lebensstile, wirtschaftlichen Wachstums und steigender Bekanntheit. Das Markenimage spielt eine Schl�sselrolle, wenn es darum geht, die Bereitschaft zum Markenwechsel zu f�rdern, doch die Markenbildung auf dem Lande steht noch immer vor der Herausforderung, ihr volles Potenzial auszusch�pfen. Einst als Bereich mit geringem Interesse betrachtet, hat sich das l�ndliche Branding zu einem wichtigen Forschungsgebiet entwickelt. Die vorliegende Studie untersucht die Auswirkungen des Branding auf das Kaufverhalten l�ndlicher Verbraucher in Karnataka. Mit einem Anteil von 61% der Bev�lkerung in l�ndlichen Gebieten und einem steigenden Alphabetisierungsgrad bietet Karnataka ein erhebliches ungenutztes Marktpotenzial. Die Studie basiert auf einem deskriptiven Forschungsdesign, bei dem eine Umfragemethode und eine Nicht-Wahrscheinlichkeitsstichprobe in vier Einkommensbezirken - Bangalore, Mysore, Belagavi und Kalaburagi - verwendet wird.

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