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Besucherbindung Im Kulturbetrieb: Ein Handbuch by Armin Klein

Besucherbindung Im Kulturbetrieb: Ein Handbuch

by Armin Klein
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Book cover type: Paperback
  • ISBN13: 9783531154695
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 285
  • Original Price: USD 79.99
  • Language: German
  • Edition: 2., Durchgesehe
  • Item Weight: 468 grams
  • BISAC Subject(s): Sociology / General

Die Bedeutung von Besucherorientierung und Besucherbindung ist im Kulturbetrieb noch kaum im allgemeinen Bewusstsein. Dabei wird eine langfristige Bindung der Besucher an die jeweilige Kultureinrichtung - sei es ein Theater, ein Museum oder aber eine Musik- oder Volkshochschule - angesichts wachsender Konkurrenz auf dem Kulturmarkt immer wichtiger. "Damit Sie gerne wiederkommen!" - dies ist das untergr�ndige Motto, das sich durch das ganze Buch zieht. Der Kulturnutzer in der Erlebnisgesellschaft hat die gro e Auswahl: er kann w�hlen, er will w�hlen und er wird immer w�hlerischer. Kultureinrichtungen m�ssen auf diese Entwicklung reagieren und ihrerseits Strategien hervorbringen, um weiterhin ihren Bestand zu sichern.

Professor Dr. Armin Klein ist Professor für Kulturmanagement und Kulturwissenschaft in Ludwigsburg und Gastdozent an den Universitäten Basel, Bern und Freiburg.

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